Expanded Flow

The Visuals:

The Business:

Human Design Consultant.

The Business’s Brand:

Clean, modern, balanced, and earthy.

The Ask:

1. Aura Type Icons
   Vector files that represent each of the four human design auras.

2. Aura Type Presentation
   Pairing the aura-type icons with client-provided copy for presenting the four aura types to the business’s clients.

3. Website Shop Images
   Thumbnail imagery for use on the “shop” tab of the client’s website.

The Process:

1. Create icons.
   The client gave instruction on wanting a silhouette showcasing the human design types and how each of the four types displays their auras.
   
   I used Procreate to hand-draw each of the icons and to create a glowing aura.

2. Create Presentation.
   The presentation included the bespoke, aura-type icons and copy presented in a balanced, fully-justified design.

3. Create Website Shop Images.
   The website shop images were designed to draw the eye to the “line type” subheader — see how the image helps to convey this emphasis by the eye line of the pupil.