Brand Mission
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💡 What does your business exist to do?
Brand Vision
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🌱 Where is your brand heading? What do you hope it grows into?
Brand Offerings / Services
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🎁 Please list the main things you offer. Be specific if possible!
Who is your ideal client or audience?
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🎯 Who are you trying to reach or serve with your work?
What problem does your brand solve for them?
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🧭 Why do they need your offering? How does your work support or transform them?
Brand Personality (Top 5 adjectives)
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🧚♀️ Ex: bold, nurturing, magical, grounded, luxurious… What energies define your brand?
What are your core brand values or guiding principles?
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🌀 These might be things like authenticity, creativity, integrity, curiosity, etc.
Why are you ready for branding now? What’s changed?
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🌕 This helps me understand your current season and where you’re at in your business journey.
What are 3 brands you love (and why)?
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🖼️ Think vibe, aesthetics, or the way they make you feel.
What does success look like for you in this branding project?
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🌸 What would make this a dream experience for you?
Anything else you’d like to share before we connect?
💌 This is your space—anything that didn’t fit above.